Sweet Dreams is an immersive adventure that invites you to step into the world of the Real Good Chicken Company. Brought to you by award-winning artist collective Marshmallow Laser Feast, it mixes animation, cinema and interaction.

Sweet Dreams emerged from a fascination with the weirdness of food culture, with the dualities and hypocrisies and little self-justifying sweeteners we apply when it comes to food. As a species, we’ve never been more conscious of our connection to the natural world and the moral entanglement of our eating habits. At the same time, we live in a golden age of consumerism: never has so much been available to so many. Food is a status symbol, a social signifier, a reflection of our identities. Deeper down, it’s something that speaks to our lizard brains, to that pleasure principle always humming in each of us, our debt to desire.

Over the years, food companies and consumers have found ways to bridge these conflicting positions, perhaps the strangest of which is the food mascot, the smiling cartoon chicken between us and the plate of chicken which implies it approves of our eating it. It’s ridiculous. It’s grotesque. It works like a charm.

All Seeing Eye led the character and animation team, managing the characters design and development, rigging and animation process as well as developing digital VR puppeteering tools to enable fast iteration of character animation without the need for motion capture or keyframed animation.

The entire pipeline from capture to rendering was done in-engine in Unreal.